President and Chief Executive Officer de Beaumont Foundation
Learning Objectives:
At the end of this session, participants will be able to:
Discuss how partnerships with local organizations and leaders strengthen public health initiatives.
Explore practical approaches such as culturally relevant communication, transparency, and consistent engagement.
Evaluate communication approaches in public health and assess which messaging strategies are most effective in reaching diverse populations.
This session explores how public health systems can rebuild and sustain trust in an era of misinformation, polarization, and rapid social change. The session emphasizes that effective public health is not just about data and policy—it depends on relationships, cultural understanding, and credible and trusted voices within communities.
Drawing on real-world examples, the session highlights the importance of engaging community leaders, leveraging local networks, and shifting from top-down messaging to more inclusive, community-centered approaches. It also examines how trust influences health behaviors, outcomes, and resilience, especially during crises such as pandemics.
