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Pre-Conference Session

Health Communication

PW02. Pre-Conference Session: Best Practices to Create Transparency and Building Trust

PW02.1 - Trust Starts with Understanding: Practical Approaches to Health Communication and Literacy

Tuesday, April 21, 2026

2:00 PM - 4:00 PM PST

Location: Galleria North, Ballroom Level

Subcompetencies: 6.6.3 Assess reach and dose of communication using tools (e.g., data mining software, social,

Speaker(s)

Amanda M. Kwong, MPH (she/her/hers)

Director, Public Health Communications Collaborative
de Beaumont Foundation
Bethesda, Maryland, United States
Emma Prus, MPP (she/her/hers)

Senior Program and Research Associate
de Beaumont Foundation
Washington, District of Columbia, United States

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Learning Objectives:

At the end of this session, participants will be able to:

Identify the key barriers to effective health messaging by understanding how gaps in health literacy affect audience reception and trust.
Design messages that resonate with diverse audiences by using compassionate human-centered storytelling and aligning messaging with local experiences.
Develop strategies through mock scenarios to build trust. Apply practical communication frameworks for assessing message effectiveness and creating content that educates and engages audiences.

Trust in health communication starts with literacy. Our research shows that when messages assume understanding without first building it, they often miss the mark—no matter how polished. In this session, we’ll explore why traditional messaging frequently falls flat and share insights into what resonates instead. Through research-based tools, interactive polling, and mock scenario planning, participants will examine how language, framing, and context shape trust.